How our performance compares against the rest

We publish our education marketing statistics to prove that…
Our campaigns outperform the marketing to schools industry averages. This is achieved by a focus on data-driven strategies and content, and a unique education-dedicated emailing infrastructure.

Every number, crunched!

Our clients’ successes (and ours too) rise and fall on the performance of their campaigns. That’s why, as part of our mission to be data-driven, we have an internal ‘Education Team’ dedicated to analysing results and scrutinising our performance. They then publish the results (below) and benchmark them against the industry averages.

AverageAv. Response Rate (Email)
0.01% 0.21% 0.2 %
AverageAv. Open Rate (Last 12 months)
22.3% 32.78% 10.48 %
AverageAv. Open Rate (Last 3 months)
22.3% 31.04% 8.74 %
AverageAv. Open Rate (Last month)
22.3% 31.52% 9.22 %
Open Rate (Best Day)
N/A Friday
Open Rate (Worst Day)
Saturday Saturday
Open Rate (Best Time)
N/A 08:00 -09:00
Open Rate (Worst Time)
N/A 14.00 - 15.00
Open Rate (AM / PM)
AverageAv. Click to Open Rate (Last 12 months)
6.0% 16.05% 10.05 %
AverageAv. Click to Open Rate (Last 3 months)
6.0% 15.96% 9.96 %
AverageAv. Click to Open Rate (Last month)
6.0% 15.99% 9.99 %
Click Rate (Best Day)
Tuesday Friday
Click Rate (Worst Day)
Saturday Saturday
Click Rate (Best Time)
N/A 08:00 - 09:00
Click Rate (Worst Time)
N/A 16:00 - 17:00
Click Rate (AM / PM)

*Open rates shown for both Sprint and Industry averages include untraceable statistics (where the recipient has opened the email but not downloaded any images) - approximately 21%.

Our customer reviews


Paul Healey, Founder, Hire Fitness

Sprint is undoubtedly the leading expert in email marketing to schools.

Sprint's excellent data allows us to target the correct audience within the school, whilst the response on the days we send our email is so good we have to ensure our sales team are all in the office to manage the volume of calls!

That says it all! All in all an excellent investment for my business.


James William Ward, Co-Founder, Open View Education

We have worked with Sprint Education on several occasions. They provide an outstanding service; they are highly knowledgeable and specialize in the education sector.

From our most recent campaign we were absolutely amazed by the number of enquiries that it generated; we weren't quite prepared for how successful the campaign was!

We would definitely recommend working with Sprint Education.


Maisha Kabir, President (Partnerships), The Diversity Org

Sprint Education were extremely collaborative and solution-oriented, which allowed us to have a very successful outcome.

Our organization was able to expand our work exponentially to provide career enrichment opportunities to disadvantaged students. I look forward to continue working with them in the future!


Jeremy Silver, Head of Partnerships, Academia

Working with Sprint has been an immensely positive experience, with plenty of success to associate to the campaigns we have run with them.

We have seen a substantial increase of leads and sales opportunities, with the Sprint team also helping us to evolve our marketing output.

Every member of their team knows how to communicate and delivers in every aspect, which makes our partnership an absolute pleasure.


John McBride, Director, Enrich Education

Sprint Education and their Campus system is essential to any business that are serious about marketing within the education sector.

The quality and range of data available in Campus is unrivalled across the education sector. This autonomy has revolutionized our marketing strategy and the leads it generates.

The customer service and support has been impeccable from the initial call through to our onboarding session and setting up our first emails.

A great system and more importantly great service.


Liza Patoux, Manager, British Council

A team of email marketing experts that know their market and the sector.

Provides excellent end to end service and is a valuable asset to our campaigns. With a strategic and future proofed outlook, Sprint delivers added value, can be trusted implicitly and every member of the team is a pleasure to work with.


Emily Doe, Officer, Unicef

From initial consultation through to campaign reporting, their communications, creative and content delivery has been outstanding.

The results have been consistently good and have outshone all competitors we have used.

This is a great reflection on the care and work they put into the delivery of our campaign and we will definitely be working with them again soon!


Tre Christopher, Director, Dandelion Learning

We have already had excellent responses to our campaigns and also love the user friendly, intuitive style of the product.

Having recently bought into Campus, we're absolutely delighted with the database and with the service provided. The team are friendly and approachable as well as being very knowledgeable.

The system goes above and beyond what we imagined and has met all of our marketing and sales needs. I can honestly say that Campus is by far the best value for money that I could find and offers the most diverse and comprehensive product.


Leon Hady, Founder, Guide Education

Very well organised and helpful team and a great first port of call to save you wasting time marketing with others.

Supported us with copy-writing, induction to the Campus software and general best practice in marketing. They will cater and tailor things as you need, but all team members we have worked with have been super.

Highly recommend for school marketing.

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